NDLI: E-commerce transactions in a virtual environment: virtual transactions

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E-commerce transactions in a virtual environment: virtual transactions

Content Provider	SpringerLink
Author	Scarle, Simon Arnab, Sylvester Dunwell, Ian Petridis, Panagiotis Protopsaltis, Aristidis Freitas, Sara
Copyright Year	2012
Abstract	E-commerce is a fundamental method of doing business, such that for a firm to say it is trading at all in the modern market-place it must have some element of on-line presence. Coupled with this is the explosion of the “population” of Massively Multiplayer On-line Role Playing Games and other shared virtual environments. Many suggest this will lead to a further dimension of commerce: virtual commerce.We discuss here the issues, current roadblocks and present state of an e-commerce transaction carried out completely within a virtual environment; a virtual transaction. Although technically such transactions are in a sense trivial, they raise many other issues in complex ways thus making V-transactions a highly interesting cross-disciplinary issue. We also discuss the social, ethical and regulatory implications for the virtual communities in these environments of such v-transactions, how their implementation affects the nature and management of a virtual environment, and how they represent a fundamental merging of the real and virtual worlds for the purpose of commerce.We highlight the minimal set of features a v-transaction capable virtual environment requires and suggest a model of how in the medium term they could be carried out via a methodology we call click-through, and that the developers of such environments will need to take on the multi-modal behavior of their users, as well as elements of the economic and political sciences in order to fully realize the commercial potential of the v-transaction.
Starting Page	379
Ending Page	407
Page Count	29
File Format	PDF
ISSN	13895753
Journal	Electronic Commerce Research
Volume Number	12
Issue Number	3
e-ISSN	15729362
Language	English
Publisher	Springer US
Publisher Date	2012-10-03
Publisher Place	Boston
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Electronic commerce E-commerce Virtual environments Virtual worlds Metaverses Computer Communication Networks Business/Management Science e-Commerce/e-business Data Structures, Cryptology and Information Theory Operations Research/Decision Theory Business Information Systems
Content Type	Text
Resource Type	Article
Subject	Economics, Econometrics and Finance Human-Computer Interaction

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