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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Hung, C.L. Chou, J.C.L. Chung, R.Y. Dong, T.P. |
| Copyright Year | 2010 |
| Description | Author affiliation: Department of Information Management, National Chi Nan University, Nantou, Taiwan (Hung, C.L.; Chung, R.Y.) || Graduate Institute of Management, National Taiwan Normal University, Taipei, Taiwan (Dong, T.P.) || Department of Information Management, Hwa-Hsia Institute of Technology, Taipei, Taiwan (Chou, J.C.L.) |
| Abstract | This study identifies the cultural influences to the adoption of mobile commerce from the cases of Taiwan and Malaysia. Using Hofstede's five cultural dimensions as modulators on the TAM, this study finds that uncertainty avoidance, individualism, and long-term orientation of two countries have significant influences on the perceived usefulness and the perceived ease of use to the adoption intention of mobile commerce. Contrarily, power distance and masculinity have different effects between Taiwan and Malaysia. Therefore, the results not only supplement to TAM but also give strategic implications to mobile operators for global expansion. |
| Starting Page | 462 |
| Ending Page | 467 |
| File Size | 318465 |
| Page Count | 6 |
| File Format | |
| ISBN | 9781424465651 |
| e-ISBN | 9781424465675 |
| e-ISBN | 9781424465668 |
| DOI | 10.1109/ICMIT.2010.5492775 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2010-06-02 |
| Publisher Place | Singapore |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Technological innovation TAM Uncertainty Europe Globalization Educational institutions Information management Cultural differences Mobile commerce Technology management Innovation management Culture Business |
| Content Type | Text |
| Resource Type | Article |
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