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Content Provider | IEEE Xplore Digital Library |
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Author | Mei-Ling Shyu Haruechaiyasak, C. Shu-Ching Chen Na Zhao |
Copyright Year | 2005 |
Description | Author affiliation: Dept. of Electr. & Comput. Eng., Miami Univ., Coral Gables, FL (Mei-Ling Shyu) |
Abstract | Recent research in mining user access patterns for predicting Web page requests focuses only on consecutive sequential Web page accesses, i.e., pages which are accessed by following the hyperlinks. In this paper, we propose a new method for mining user access patterns that allows the prediction of multiple non-consecutive Web pages, i.e., any pages within the Web site. Our approach consists of two major steps. First, the shortest path algorithm in graph theory is applied to find the distances between Web pages. In order to capture user access behavior on the Web, the distances are derived from user access sequences, as opposed to static structural hyperlinks. We refer to these distances as minimum reaching distance (MRD) information. The association rule mining (ARM) technique is then applied to form a set of predictive rules which are further refined and pruned by using the MRD information. The proposed approach is applied as a collaborative filtering technique to recommend Web pages within a Web site. Experimental results demonstrate that our approach improves performance over the existing Markov model approach in terms of precision and recall, and also has a better potential of reducing the user access time on the Web |
Starting Page | 128 |
Ending Page | 135 |
File Size | 243454 |
Page Count | 8 |
File Format | |
ISBN | 0769524141 |
DOI | 10.1109/WIRI.2005.14 |
Language | English |
Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
Publisher Date | 2005-04-08 |
Publisher Place | Japan |
Access Restriction | Subscribed |
Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
Subject Keyword | Association Rule Mining Collaborative Filtering Web Log/Navigation Path Analysis. Predictive models Information filtering Data mining Association rules Distributed computing Research and development Collaboration Web pages Information filters Web server Web Data Extraction |
Content Type | Text |
Resource Type | Article |
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