NDLI: Research on the effect mechanism of customer participation on new product development based on transaction cost theory: A knowledge sharing perspective

Content Provider	IEEE Xplore Digital Library
Author	Guo Rui Wang Tao Tao Lan
Copyright Year	2008
Description	Author affiliation: Sch. of Manage., China Univ. of Geosci., Wuhan (Tao Lan) \|\| Sch. of Econ. & Manage., Wuhan Univ., Wuhan (Guo Rui; Wang Tao)
Abstract	At present, new product development (NPD) has become the key to company survival and development in all industries. But conventional wisdom can also threaten a companypsilas ability to compete. NPD researches, mostly dwelling on company level, were found to ignore the product users-customers. This study, however, based on transaction cost theory and from knowledge sharing perspective, is to explore the effect mechanism of customer participation on NPD, in which customer participation is supposed to improve NPD performance through effects of relational embeddedness on knowledge sharing between customers and NPD companies. Meanwhile, the effect mechanism is better shown up with customer knowledge heterogeneity being added as a moderating variable. This study could also give advices on improving NPD performance from customer participation perspective by improving customer-enterprise relations and gaining helpful knowledge about NPD.
Starting Page	1490
Ending Page	1495
File Size	346837
Page Count	6
File Format	PDF
ISBN	9781424423873
DOI	10.1109/ICMSE.2008.4669102
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2008-09-10
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Knowledge engineering Costs Industrial economics new product development (NPD) performance Geology knowledge sharing customer knowledge heterogeneity customer participation Conference management Knowledge management Engineering management Investments relational embeddedness Product development Research and development management
Content Type	Text
Resource Type	Article

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