NDLI: Data mining strategies and techniques for CRM systems

Content Provider	IEEE Xplore Digital Library
Author	Al-Mudimigh, A.S. Ullah, Z. Saleem, F.
Copyright Year	2009
Description	Author affiliation: Department of Information System, College of Computer and Information Sciences, King Saud University, Riyadh, Kingdom of Saudi Arabia (Al-Mudimigh, A.S.; Ullah, Z.; Saleem, F.)
Abstract	Whenever millions of data is being stored in database regularly, data mining is responsible to discover the hidden knowledge, rules and patterns from it. Data mining is going to be involved in every organization for extracting extra information which are not visible for everyone. Organizations always planning to get useful information from it. Though, study on customer relationship management (CRM) is reaching more practical and attractive factor for the growth of every organization in the same way, discovery the hidden gold is also supporting to achieve the goal and for the success of organization. The main critical success factor for any (CRM) includes, Marketing Management, Customer Support Management, Sales Management and Facilities Management, etc. In this paper we proposed, analyzed and validated that data mining is also a major success factor in the success of CRM. We first presented the CRM model and then explained the main role of each feature, then we add data mining feature in the CRM model. Further more, we applied data mining strategies and techniques for the generation of new rules and patterns. We talk about that within the boundaries of CRM strategies the data mining tool also play an affective and valuable role for the establishment and growth of the organization.
Starting Page	1
Ending Page	5
File Size	371874
Page Count	5
File Format	PDF
ISBN	9781424447664
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-05-30
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	TSI Press
Subject Keyword	Data mining Marketing management Customer relationship management Databases Marketing and sales Technology management Data analysis Information systems Educational institutions Gold Data Mining Techniques Customer Relationship Management Critical Success Factor of CRM
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
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