NDLI: Modeling diffusion pattern in online social media

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2015 Sustainable Internet and ICT for Sustainability (SustainIT)

2014 International Conference on Data Science & Engineering (ICDSE)

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Efficient structuring of data in big data

Data driven mobile commerce intelligence: With real-time advanced inexpensive network computing

Dynamic incremental maintenance of materialized view based on attribute affinity

SQL-MapReduce hybrid approach towards distributed projected clustering

Fault tolerant state management for high-volume low-latency data stream workloads

An impudent approach for prudential Hadoop cluster

Statistical analysis to determine the performance of multiple beneficiaries of educational sector using Hadoop-Hive

Advancing data management and usage in a major Australian health service: The REASON discovery platform™

Cloud light weight: A new solution for load balancing in cloud computing

Game theoretic approach to resource provisioning in a distributed cloud

Analysis of job execution reliability in a grid through job accounting tool

A robust ticket-based mutual authentication scheme for data security in cloud computing

Knowledge driven decision support system for provenance models in relational database

A nature-inspired hybrid Fuzzy C-means algorithm for better clustering of biological data sets

DeMalFier: Detection of Malicious web pages using an effective classifier

An improved ICPACA based K-means algorithm with self determined centroids

Sustainable concrete mix — Design: Evolutionary algorithm approach

Improved document classification through enhanced Naive Bayes algorithm

Semantic integration of heterogeneous relational schemas using multiple L1 linear regression and SVD

Fuzzy inference system based on entropy of traffic for bot detection on an endpoint host

A concept based clustering model for document similarity

CancerEpiDB: A database for DNA methylated genes in cancer

Adaptive hashing based multiple variable length pattern search algorithm for large data sets

Incremental multi-document summarization: An incremental clustering based approach

A time saving index construction in geospatial searching

Text summarization for Malayalam documents — An experience

Affiliations network analysis in scientific citations: A case study of information technology for engineering

Effective personalized mobile search using KNN

Modeling diffusion pattern in online social media

Modeling of rice productivity in India

Multivariate regression models for prediction of wind speed

Multivariate regression for prediction of solar irradiance

Implementation of a novel SCADA architecture for a 210 MW thermal power plant

A communication architecture using low frequency signals

Traffic capture beyond 10 Gbps: Linear scaling with multiple network interface cards on commodity servers

Disclosure risk of individuals: A k-anonymity study on health care data related to Indian population

A modified remote authentication method with smartcards and check digits

An effective private data storage and retrieval system using secret sharing scheme based on secure multi-party computation

Image denoising with true pixel presence detection procedure

Recognition of hand gestures of English alphabets using HOG method

Alzheimer's detection at early stage using local measures on MRI: A comparative study on local measures

ECG denoising using adaptive selection of IMFs through EMD and EEMD

Classification based land use/land cover change detection through Landsat images

2013 Sustainable Internet and ICT for Sustainability (SustainIT)

2012 International Conference on Data Science & Engineering (ICDSE)

Modeling diffusion pattern in online social media

Content Provider	IEEE Xplore Digital Library
Author	Mini, U. Poulose Jacob, K.
Copyright Year	2014
Description	Author affiliation: Dept. of Comput. Sci., Cochin Univ. of Sci. & Technol., Kochi, India (Mini, U.; Poulose Jacob, K.)
Abstract	The percolation of social media into our daily life has influenced the way consumers interact, consumer behavior across the world. The traditional media marketing tools are facing increased competition from the more attractive alternatives provided by social media. With more than two thirds of the internet population connected through Online Networking sites like Facebook, Twitter and MySpace, the potential offered by this medium is tremendous. This paper is an attempt to analyse the case studies of three brand promotion activities through social media Facebook and model the mechanics of successful diffusion in comparison with traditional channels.
Starting Page	161
Ending Page	165
File Size	4549085
Page Count	5
File Format	PDF
ISBN	9781479968701
e-ISBN	9781479954605
DOI	10.1109/ICDSE.2014.6974630
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2014-08-26
Publisher Place	India
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Fans Bass Diffusion Model Mouth Media Online social media Motion pictures Brand promotion Facebook Information Diffusion Business
Content Type	Text
Resource Type	Article

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