NDLI: Characterizing Web users based on their required criteria

Content Provider	IEEE Xplore Digital Library
Author	Ming-Yi Shih Syun-Sian Huang
Copyright Year	2015
Description	Author affiliation: Dept. of Comput. Sci. & Inf. Eng., Nat. Changhua Univ. of Educ., Changhua, Taiwan (Ming-Yi Shih; Syun-Sian Huang)
Abstract	In order to run a successful website, it is significantly crucial for website owners to understand users' intentions and desires. By capturing these information, they can provide better service and enhance marketing strategy to achieve this goal. Web usage mining (WUM) is an application that can help people to explore the useful patterns of users' browsing usages. Traditionally, it discovers knowledge from Web log data. However in some websites, they offer a service that users can select or enter some required criteria from fields, and these information will be saved online. These criteria show the intentions or desires of a certain object required for this user. Interested persons can enter queries or browse categories to find these posted cases. In this paper, clustering method is applied to group similar users based on these collected required criteria in a website. When dataset is huge, it is difficult to find the characteristics of individual group. Thus association rule mining is applied to each cluster. The generated rules can be inferred to identify the interests and characteristics of users in each group. Finally, marketing decision can be made especially for each group's users.
Starting Page	422
Ending Page	426
File Size	459241
Page Count	5
File Format	PDF
ISBN	9781631900631
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2015-08-19
Publisher Place	Taiwan
Access Restriction	Subscribed
Rights Holder	ICST
Subject Keyword	Algorithm design and analysis Education Web usage mining Clustering algorithms Required criteria Web servers Association rules Yttrium Pattern discovery Clustering
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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