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Content Provider | IEEE Xplore Digital Library |
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Author | Jianxin Shi Yongxiang Wu |
Copyright Year | 2006 |
Description | Author affiliation: Sch. of Manage., Harbin Inst. of Technol. (Jianxin Shi; Yongxiang Wu) |
Abstract | Compared with traditional commerce, ecommerce has tremendous advantages. A seller can easily access worldwide markets despite geographic distance at lower costs, compete with larges companies because of the low barrier to entry, know customers well and then sell more products through tracking purchases and make use of data of customers. According to the different parties in ecommerce activities, ecommerce is divided into three types: B2B (business-to-business), B2C (business-to-customer) and C2C (customer-to-customer). In a complete market, B2B, B2C and C2C shouldn't be treated discriminately. However, in an incomplete and undeveloped environment, such as China, there exist a lot of bottlenecks related to information and cost. With the analysis in the information-and-cost view, it is found out that those obstacles affect B2B, B2C and C2C quite differently and B2B should be given the first rank to develop. Accordingly, policy suggestions are represented |
Starting Page | 498 |
Ending Page | 501 |
File Size | 4487972 |
Page Count | 4 |
File Format | |
ISBN | 1424400384 |
DOI | 10.1109/CCECE.2006.277426 |
Language | English |
Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
Publisher Date | 2006-05-07 |
Publisher Place | Canada |
Access Restriction | Subscribed |
Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
Subject Keyword | Electronic commerce Costs Marketing and sales Business Web and internet services Consumer electronics Technology management Companies Time factors business models ecommerce policies |
Content Type | Text |
Resource Type | Article |
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