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Content Provider | frontiers |
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Author | Balleyer, Anna H. Fennis, Bob M. |
Abstract | Hedonic consumption is pleasant but can interfere with the capacity to self-regulate. In stressful moments, when self-regulation is arguably still important, individuals often indulge in hedonic consumption. In two experiments, we investigate whether hedonic consumption negatively affects self-regulation under moderately stressful conditions and whether selecting hedonic consumption under moderately stressful conditions is driven by high or low self-control. In both studies, participants were randomly exposed to a mental arithmetic task that was either completed under time pressure with performance feedback (moderate stress) or without time pressure and without feedback (no stress). Experiment 1 assigned participants to a hedonic (vs. neutral) consumption task and then measured impulse control via a color-word Stroop task. Experiment 2 measured self-control as a second independent variable and recorded hedonic (vs. neutral) consumption. The results show that moderate stress buffered the negative effect that hedonic consumption has on self-regulation under no stress conditions and that high rather than low self-control predicts hedonic over neutral consumption under stress. These findings indicate that hedonic consumption in response to moderate stress may be a strategic choice to reap the pleasure benefit of hedonic consumption while the costs to self-regulation are low. |
ISSN | 16641078 |
DOI | 10.3389/fpsyg.2022.685552 |
Volume Number | 13 |
Journal | Frontiers in Psychology |
Language | English |
Publisher Date | 2022-05-23 |
Access Restriction | Open |
Subject Keyword | Color-word Stroop task Hedonic consumption behavior Self-regulation Self-Control Acute stress |
Content Type | Text |
Resource Type | Article |
Subject | Psychology |
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